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AdvanceGuidance

Turns customer data into business insight for South African firms, shaped around each client's problem

Advance Guidance is a South African data and AI firm. Its homepage says it starts from a client's business problem and shapes the analysis around it, using AI to produce insights clients can act on quickly. Artefact bought the firm in February 2025 and it has about 70 people, per Artefact's announcement.

Type of firm
AI consultancy
Known for
Data and AI consulting for South African businesses
Based in
Cape Town, South Africa
Founded
2020
Employees
51 to 200
Ownership
Owned by an IT services firm or consultancy · Artefact
Status
Acquired
Acquired by
Artefact
Founders
Deon van Heerden
Website
advanceguidance.com

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