AI Deployment Firms › AI platforms deployed by their own engineers
MASS Analytics
Builds and runs marketing mix models for brands and agencies on its MassTer platform.
MASS Analytics builds marketing mix models that show where media spend works and where budget should move. Clients choose a build tier, a managed always-on run tier or a self-run tier on its MassTer platform, with models running on Snowflake, BigQuery or Databricks. The site shows logos and testimonials from Kellogg's, mBank, Publicis Media and others.
- Type of firm
- Platform with embedded engineers
- Known for
- Marketing mix modelling run on client data warehouses
- Based in
- London, United Kingdom
- Founded
- 2016
- Origin
- Started as an AI or data firm
- Status
- Active
- Generalist or specialist
- Generalist
- Built on
- Snowflake, Databricks, Google Cloud
- Own product
- Yes: MassTer
- Delivery model
- Build and hand over, Runs it after launch, Training
- Founders
- Ramla Jarrar, Firas Jabloun
- Website
- mass-analytics.com
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