AI Deployment Firms › AI platforms deployed by their own engineers
Primero AI
Builds AI agents, internal apps and BI dashboards inside institutions' existing systems in Latin America
Primero AI connects legacy systems, spreadsheets and internal APIs into a shared data layer, then runs AI agents and internal apps with human sign-off at set points. Its engineers work inside client systems and teams and its platform covers business intelligence, agents, internal apps and an ontology layer. It names Sede Café, a Mexico City coffee chain, as a client and publishes its own pilot results.
- Type of firm
- Platform with embedded engineers
- Known for
- Agentic AI and BI for Latin American institutions
- Based in
- Mexico City, Mexico
- Funding
- Pre-seed or seed (Seed)
- Total raised
- $12M
- Ownership
- VC-backed
- Status
- Active
- Generalist or specialist
- Generalist
- Own product
- Yes
- Delivery model
- Embedded team
- Founders
- José Murillo
- Website
- primero.com
Funding and deals
- 2026-08: Seed, $12M, led by Kaszek and General Catalyst (co-led)
Investors
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