AI Deployment Firms › AI consultancies and implementation firms

Rewire

Amsterdam data and AI consultancy that builds and runs ML and GenAI solutions for large European companies

Formerly MIcompany, it rebranded as Rewire in 2024 and now positions itself as an AI transformation firm that builds custom AI solutions and runs MLOps for clients, alongside strategy and capability building. Reported clients include KPN, Nike, Brenntag, Rabobank, ABN AMRO and IKEA. Started by Marnix Bügel in 2006; Wouter Huygen is CEO, and MML Capital holds a minority stake.

Type of firm
AI consultancy
Known for
Data and AI consulting for enterprise clients
Based in
Amsterdam, Netherlands
Founded
2006
Origin
Pivoted to AI
Funding
Private equity (PE minority investment)
Status
Active
Generalist or specialist
Generalist
Delivery model
Advice and strategy, Training
Founders
Marnix Bügel
Website
rewirenow.com

Funding and deals

Investors

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