AI Deployment Firms › AI platforms deployed by their own engineers
Analytic Partners
Marketing mix modelling and commercial analytics platform and services for consumer brands and retailers
Analytic Partners measures marketing and commercial performance for brands and retailers using marketing mix modelling, incrementality tests and pricing work. It delivers this through its own GPS Enterprise platform and lists named clients including Kroger, Nespresso and Beiersdorf. It has bought two European analytics firms, Magic Numbers and Analyx.
- Type of firm
- Platform with embedded engineers
- Known for
- Marketing mix modelling and commercial analytics
- Based in
- Miami, United States
- Founded
- 2000
- Employees
- 201 to 500
- Origin
- Started as an AI or data firm
- Funding
- Strategic investor (Strategic investment (stake undisclosed))
- Status
- Active
- Generalist or specialist
- Generalist
- Industries
- Retail and consumer
- Own product
- Yes: GPS Enterprise
- Delivery model
- Embedded team
- Founders
- Nancy Smith
- Website
- analyticpartners.com
Funding and deals
- 2022-02: Strategic investment, not disclosed, led by Onex Partners V
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